Wednesday, January 21, 2015

#Beliebers Rejoice! Justin Bieber's #MyCalvins Mentions Tops Kim K's #BreaktheInternet

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Justin Bieber may not have released a song in years, but it seems his fandom are still solidly behind him. Though he was accused of photoshopping his recent Calvin Klein underwear ad campaign, but he and the brand are having the last laugh.

The highest earning celeb under 25 of 2014 actually broke the internet with the campaign boosting Calvin Klein's social media credentials more han has ever been seen with any other online ad.

According to UK Daily Mail.

According to WWD, the designer brand has amassed 3.6 million followers across its social media channels ever since Justin - alongside Lara Stone - was unveiled as the face of its Spring campaign.

If that wasn't enough, the campaign's hashtag #mycalvins generated 1.6 million Twitter mentions in the first 48 hours; that's five times the amount of #breaktheinternet mentions that Kim Kardashian and her bare derriere accumulated for Paper Magazine.

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