Sunday, December 11, 2011

The Big Love Christmas Giveaway - Nigeria

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The BIG LOVE Christmas Giveaway - Making a wish come true, will run from the 1st to 31st December, 2011 providing an opportunity for Companies, Individuals, Families, Groups and Celebrities to give back, no matter how little. Their aim is to improve livelihoods by creating access to items/products/support services that some people would otherwise not have access to/ or be able to afford.

To achieve the needed reach, this initiative is driven by technology through a comprehensive website portal – ‘www.thebiglovegiveaway.org’; where the givers can register their gifts and potential receivers can also register to get specific gifts based on the stipulated criteria for each one. A mobile phone application has also been developed to serve smart phone users and get more people to participate.

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