Monday, September 18, 2017

How A Woman Can Become an Effective Marketing Leader

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Without a doubt, a marketing leader is one of the most important members of the company. They might not have the biggest authority or freedom of choices – yet, often, the success of the company depends on them.

No one is born an effective marketing leader, of course. A company can hire one or help one of their employees to become one - but either way, a company needs to know what to expect from a marketing leader or what traits this person must have.

That's why today we want to discuss the most common and valuable traits of any marketing leader.

1. The ability to adapt

Any market goes through major changes with time: people start viewing content from mobile devices instead of laptops, new generations start having new demands and preferences, etc. Such changes aren't something to be afraid of - however, a company still needs to adapt and to do this right in order to benefit from them.

A good marketing leader knows that adaptation is important both for success and for survival. When facing a challenge, such leader thinks well and long, trying to distinguish the real trends from the short-time ones, and tries to make smart decisions based on the circumstances.

2. The ability to combine logic and creativity

This is probably one of the rarest traits employees have - yet it’s one of the most valuable ones. Being logical and analytical is undoubtedly well. However, if you stick to facts and logic conclusions only, you might risk missing an opportunity or turning down a strategy that would give great results.

When a marketing leader is creative and analytical at the same time, they know how to come up with the ideas that are not only well-thought but also original and impressive. They know how to handle the metrics, and they are passionate about the brand at the same time.

3. Strong team building skills

As technologies develop, marketing becomes more and more complex with time. Today it’s not only about knowing your customer and being a skilled seller, it’s also about being able to conduct an in-depth market research, to learn SEO well, to handle the pricing, etc. No marketing leader can be equally skilled in all of these areas and it’s totally fine.

Instead of trying to handle everything on their own, a market leader has to be able to build a strong team of specialists that are competent in different areas. Moreover, such leader also needs to help them communicate and cooperate with each other well enough. A leader makes sure that not only each marketing area is covered by a professional, but that they are also able to work together effectively, benefiting the company.

4. Strong character

In order to build and , one needs to have a strong character, to be acknowledged by the others, and to be believed in. Such person has to be honest and attentive to their team, to listen to them, to treat them with respect, and to judge them fairly in case they need to be judged.

Such a leader also needs to have the courage to make bold decisions and to be determined enough so the team won’t back down after facing the first obstacle. However, they also need to be wise enough as there’s a difference between pursuing a goal that can indeed be achieved and not willing to give up even if it could harm the project or the company.

5. The ability to focus

A big marketing team can indeed perform many tasks at once. However, it doesn’t mean that they are able to do literally everything and that they actually. Sometimes, it’s much wiser to focus on one project, ensuring that the team will complete it successfully, instead of taking too many projects and failing to complete most of them.

The team itself can't always decide it. That’s why they need a marketing leader who will be able to choose on which tasks are worth focusing and who will direct the team in the right way. A strong marketing leader has to identify the best opportunities quickly, so their team can start pursuing them as soon as possible.

Finding or building a good marketing leader is just as challenging as trying to write a paper sticking to the turabian paper format. You have to ensure that this person has all the important character traits or he/she is willing to build them, putting a lot of time and efforts into the process. And a searching of effective marketing leader for your team will be worth all effort.

Which traits do you consider essential for an effective marketing leader? Please share your thoughts and opinions in the comment section below.


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Bio: Christina Battons is a creative writer and content strategist from LA. I am a graduate of the University of Southern California. Currently, I write for various sites. I am interested in topics about self-education, writing, motivation, professional development. As a trained writer, I love discovering new ways to use my writing as a tool to further the education of others. You can connect with me through Twitter. I’ll be happy to hear you, just drop me a line!







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