It seems Aristo is not just a Nigerian thing, and when things get tough, people WILL use what they have to get what they what. With the cost of education rising in the UK recently, hundreds of students have reportedly signed up to a "dating" website that enables students to meet people willing to fund their degrees and lifestyles whilst at university.
Nearly 2,000 women students in the UK are said to be registered on SeekingArrangement.com, which promises to match "sugar babies" with "sugar daddies". Seeking Arrangement boasts 3.6 million active members, with 2.6 million "sugar babies" to 1 million "sugar daddies and mommas".
According to the website, over a third of their total users are students. A statement from Brandon Wade, founder of the service, reads:
"Every successful relationship is an arrangement between two parties. In business, partners sign business agreements that outline their objectives and expectations. Likewise, romantic relationships can only work if two people agree on what they expect and receive from each other."
The entrepreneur told student website The Tab:
"Love is a concept made up by poor people. At a time when graduates are guaranteed debt rather than a well-paying job, or even employment for that matter, Sugar Daddies are sought out for opportunity and not just financial stability."
He went on to claim that "sugaring" would improve the prospects of men and women using the service, perhaps even enabling them to find employment upon graduation.