Rihanna was full of thanks to God, in a move that surprised her critics, as she signed on as the creative director for sportswear brand Puma. Rihanna gushed about the endorsement as she posted picturesfrom her signing on for the brand on her Instagram page.
"Nothing is impossible with God! Very grateful for this opportunity #puma"
Speaking on Rihanna as the right choice, Puma CEO Bjørn Gulden says partnering up with a charismatic and ambitious Rihanna for a multi-year deal was a natural choice for the company.
Signing Rihanna is a fantastic step for Puma. Her global profile, her charisma and individuality, her ambition – all these things make her a perfect ambassador for our brand.
With a strong portfolio in football, running and motorsport, finding an inspiring partner for women’s training was very important.
Rihanna was a natural choice for us. We’re delighted to have her as a partner, and we’re looking forward to what’s to come.
Rihanna's new role will be in charge of Puma's womenswear fitness and training line and will help with the designing and customizing of Puma’s classic models as well as creating new designs to keep Puma fresh.
Rihanna will also be in the forefront for brand's 2015 fall campaign.